Yaniv presler
First pitch at SPEED SEED DATING event in Israel

The NEXTHIT 2012 competition was open for HIT’s students as well as for up to 10 Start Ups, and 30 investors. Investors will receive a brief of all possible investments prior the event. Each founder will present his pitch in up to 5 minutes, in front of an auditorium audience, and get noticed by investors. Investors will than select which founding team they wish to hear more in an immediate meeting to follow in the same evening, in separate meeting rooms, and /or afterwards.

The event was sponsored by NetMeVentures.com and they did a very good job for their first event.

I didn’t need to tell you that PlayerDuel was chosen to pitch in the event as we already got selected as one of the 10 startups in Israel that on to something big by business insider.

All the students gave a great presentation and without business knowledge they did a great job.

The event was very similar to seedcamp events but with students.

Russian startups – get ready the next event is coming to Moscow.

Branding is everything - SWTOR (@SWTOR) case study

I love playing games on my free time (sometimes it is part of the jobJ). So, when EA decided to start selling Star Wars: The Old Republic. I was one of the first online customers that try to download the game. I succeed to download the game but to buy the game it was another problem. I’ve tried several times before sending an email to EA to explain to me why I can’t buy the game. It took them 48 hours to send me a response but it was worth it. I learned a huge lesson after I got the mail from their Customer Service.

This is how he starts the mail:

Greetings Yaniv,

I am Protocol Droid B6-B3, Human-Cyborg Relations.

Thank you for contacting us regarding purchase of Star Wars: The Old Republic.

This is how he ends the mail:

Galactic Support is our Specialty….


Protocol Droid B6-B3 aka Francis
Star Wars: The Old Republic Customer Service

My lesson from them was that every mail that comes out of the company must be branding all the way. EA is a pro, but all the other long tail companies must learn a big lesson from them.

Good work EA!

By the way I can’t buy the game because Origin (EA digital shop) will not sell the game to players ordering from Israel at this time. Yes, we are small country but we are the land of startups with the most % of first adopters. Israel is the best country to check new things.

Happy New Year.

Yaniv Presler



My first lecture in GameUnconf Israel

Today it was my first time in an unconference. Unconference is a participant-driven meeting. So, if you want to make a lecture you just go to the board and write your name and the lecture that you are going to give.

Now the entire participants decide what they want to learn and just go to the right room in the right time (fucking good idea).

Because it was GameUnconf (the 4th time in Israel) the lecture was for the gaming market. Lots of students and game developers came and even some known figures from the gaming industry.

My lecture was about Virality and lifespan in games (click to see the presentation).

The best part for me was to see all the people from my lecture with smile on their faces (they actually learned something new).

All the Lecturers got a T-shirt and Certificate!

GameUnconf see you next year.